Study Texas is pleased to announce our collaboration with ICEF to bring you a webinar on: International Student Marketing and Recruitment.
Date: Tuesday, April 17th, 2018
Time: 12pm-1pm CST
Format: In person or virtual
Location: Texas State University, Office of International Affairs:
Thornton International House, 344 W. Woods Street, San Marcos, TX 78676
ICEF has more than 25 years experience in international student recruitment. We work with educators to help them create strategies to effectively attract and retain international students. This session will examine how to best position your institution and make sure international students are finding the right information about you at the right time.
We will look at:
- Social media, communication strategies, and creating brand ambassadors
- A holistic approach, outlining a multi-channel marketing strategy to brand both your destination and institution
- Key strategies to increase your brand’s reach and ensure that student interaction with your brand is positive
- Ways to make sure the information students want can be easily and comfortably found
Mike Henniger, Vice-President, Sales and Marketing, ICEF
Rachel Durcan, Business Development Manager, USA, ICEF